Trend Insights & Analysis
🌞🏃♀️ As the fashion landscape continues to evolve, staying on top of the latest trends in activewear is essential. In this blog post, we delve into the key items for women's activewear in SS24, drawing insights and analysis from the latest trend reports and fashion trend forecasting agencies. Discover the must-have pieces that offer versatility, longevity, and style for the active women of today.
The Protective Sun Top ☀️🌊
With extreme weather becoming more common, consumers are seeking protective performance in their activewear. The sun top is perfect for outdoor activities like running, wild swimming, and court sports. Embrace simplicity and effortless comfort in your designs. Create inclusive fits with loose sleeves to accommodate different body shapes. Use UV-protective fibers like hemp or textiles infused with antibacterial plant-based extracts. Consider adding vibrant tropadelic-inspired prints for a youthful appeal.
The Multi-Sport Short 🏀🏄♀️
Practical protection and versatility are in demand. Consumers want activewear that can transition seamlessly across various sports and recreational activities. Elevate shorts with confident colors and prioritize rapid drying, water-friendly surfaces, and ample storage. Pay attention to #CourtSports, as consumers are favoring shorts for tennis.
The Modular Trail Shirt 🌿🌄
Why is it key? Reflecting a fresh silhouette in women's activewear, the modular trail shirt is versatile and suitable for a range of outdoor activities.
Design Details: Incorporate modular components like adjustable sleeve lengths and removable pockets. Collaborate with artists to create original prints inspired by the outdoors. Focus on an adaptable fit for different body types and choose sustainable materials with low CO2 impact.
The Resort Set ✈️🏖️
Minimalist resort-inspired designs are at the intersection of travel and sportswear influences. As wellness and fitness vacations rise in popularity, comfort and style are paramount. Prioritize minimalist styling and comfortable silhouettes. Consider low-compression crops, jacquard wovens, soft seamless knits, and resort motifs for inspiration. Crop silhouettes and collared necklines are trending in #ResortSport wear.
The City to Trail Jacket 🌆🏞️
Versatile investment pieces are on the rise, and the city to trail jacket fits the bill. It can be worn for various outdoor activities or as transitional outerwear in both urban and natural settings. Opt for high volume, layering, and drape to add a fashion edge. Utilize technical materials like textured shell wovens for breathability and UV protection. Enable versatility with detachable hoods and adjustable waist belts.
📊💡
// Source lightweight textiles with reduced CO2 impact.
// Combine resort styles with performance features suitable for various climates.
// Prioritize modular features that adapt to variable environments.
🌟👟 Stay ahead of the activewear curve by integrating these key items into your SS24 collections.
FIDS can be your partner in staying on-trend and meeting the demands of today's active women.
Comments